So you're interested in getting your own website but you're not sure where to start, or how to go about it



    Here's a few questions your website developer will need to know


  • 1) Corporate Identity: Corporate Information (for site development):
    Company Name (Legal)
    Company Name (Branding)
    Company Tag Line:
    Company Phone Number
    Company Fax Number
    Address:
    Other contact information
    Business hours of operation (store hours / when phones will be answered, if relevant)

  • 2) Domain Names and Hosting:
    Main Domain Name:
    What other domain names do you own?
    Do you have web hosting? If so, what type (IIS, Apache?)

  • 3) Briefly describe what your company does:

  • 4) Adjectives: Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance. This information is used to get a sense for design and to help in SEO.

  • 5) Competitors: Are there any websites that you would consider your competition? Feel free to provide more information on how they are your competition.

  • 6) Favorite Sites: Please list 5 websites you like. Include the URL, what you like about each site, and what you would improve upon. These sites don’t have to be in the same business realm.

  • 7) Least favorite sites: Please list 5 websites you don’ like, Include the URL. What don’t you like about these sites?

  • 8) Products / Services: List the top products / services you provide

  • 9) Selling points: Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition)

  • 10) User goals: Why do you think people will visit your site?

  • 11) Target Audience: What types of visitors do you want to get? Who is your target audience? (age, education, and other demographics? Job status? Economic status? Role in the community?) Describe your average visitor as best you can.

  • 12) Secondary Audience: What other visitors is your site going to get? Job seekers? Board members?

  • 13) Technical: How technically savvy is your average visitor?

  • 14) Accessibility & Usability: Will web visitors have any special needs? (eyesight, language, mobility, reading level?)

  • 15) Site Purpose: What do you want the visitor in question 11 (and 12) to do when they get to your site? What are your goals for the web site in terms of visitor actions? What do you think your site visitor should accomplish on your site?

  • 16) Site Goals: What are your goals for the web site in terms of you company goals? How is your site supposed to help your business? What is the purpose of your site?

  • 17) Site Analytics: What are your goals for the web site in terms of popularity and virality? What would constitute “successful”

  • 18) Site Features: What features do you think your website should include? (calendar, forum, login, price comparison chart, contact form, anything?)

  • 19) Site No Nos: Do you have any definite remarks on what you DON’T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don’t want a feature will help me get an understanding of your user experience tastes, so feel free to elaborate.

  • 20) Other: Anything else I should know?

  • 21) Product Manager: Company Contact(s) Information for web decisions:
    Primary Contact Name:
    Contact Email Address:
    Contact Phone:
    Secondary Contact Name:
    Contact Email Address:
    Contact Phone:

  • 22) Billing Contact: Company contact information for Contracts & Billing:
    Name:
    Department:
    Address:
    Phone:
    Fax:
    Email:

  • 23) Online: Do You Have a GO LIVE BY Date?

  • 24) Marketing: Once it's up, what about advertising? Ask your developer about using Google Analytics and Webmaster Tools to track web traffic and see what keywords is driving it. Do you plan on e-mail blasts using Constant Contact or Mail Chimp? Or would you like to use Google Adwords?


    1. So weather you need just a 1 page business card, or fully e-commerce enabled, we have you covered.