So you're interested in getting your own website...
...but you're not sure where to start, or how to go about it.
Here's a few questions to ask yourself.
Who is going to build a new one or modify an existing one? Obviously I hope it's us but whomever you choose should be knowledgeable enough to use (x)HTML and CSS web standard compliant code. An accessible and mobile friendly page gets more attention from Google.
Who is going to maintain it once it's online? Again; here I am but realize web development and maintenace requires time, effort and the skillset to do it right. Make sure you, or whomever you designate, has all 3 in abundance.
Any web developer is going to expect some preparation on your part. Can you give him/her examples of websites you like (and why) as well as examples of websites you don't like. Any particular color scheme or navigation you want to use or avoid?
Do you have a Go Live By date?
Once it's up, what about advertising? Ask your developer about using Google Analytics and Webmaster Tools to track web traffic and see what keywords is driving it. Or would you like to use Google Adwords?
So weather you need just a 1 page business card, or fully e-commerce enabled, we have you covered.
Recent News in I.T.
August 2016. What is content syndication? Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites. Content syndication is particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience from a more authoritative site. The site that has republished your content needs to make sure they’ve implemented a 'rel=canonical' tag on their page, which links back to your original content. This will pass all of the PageRank and other Google ranking signals back to your webpage, and will also inform Google that yours is the page that should appear in search results. If you want to doublecheck that your syndication partner is using a canonical tag, you can run their page through a tool like SEO Review Tools’ canonical checker.
July 2016. What We Learned From a Year of Experimenting With Digital Video Ads. It's no secret: Viewership is moving online. As time on YouTube has risen 74% year over year, time spent watching TV has fallen 4.6% for 18- to 49-year-olds.1 And as viewership moves online, people's preferences, behaviors, and attitudes toward video are rapidly changing. For advertisers, the challenge is to create content that builds personal connections, that's shareable, and that makes viewers want to tune in. Lesson #1: Experimentation leads to innovation. Keeping pace with rapid changes in consumer behavior demands questioning what we know and experimenting to find out what works. But don't get hung up on the difference between experimentation and testing. Lesson #2: Digital video is easy if you're resourceful. Creating successful online videos doesn't have to mean new shoots, big budgets, and a creative overhaul. If you're resourceful, creating digital content can be easy. One way we found to get new content up cheaply and quickly: Don't start from scratch. Repurpose and recut your existing assets to put together options that could play well on digital video platforms. Lesson #3: Don't be afraid to break the rules. There's no rulebook for online video. In fact, it's often the brands that break the rules that see the most success.
June 2016. The three Us of mobile design: UX v usability v UI. Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there are no ubiquitous definitions and some overlap. A useful way to approach this is to identify your typical mobile user and what they want to achieve from your service, then ask: Did they achieve this goal? How easily/quickly?=Usability; Did they find using the service rewarding?=UX; How do they physically interact with the device?=UI.
May 2016. Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms. According to Google: “Today we’re sharing an update that will go into effect on July 13, 2016: we’re banning ads for payday loans and some related products from our ads systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue.” The obvious effect is that this removes a fast path to market for newer payday loan firms who sometimes offer even worse terms than the more well-know brands. If they can’t pay for PPC, they’ll need to work on a longer-term SEO strategy to gain any visibility on Google.
April 2016. Google reveals a new ranking signal for local search. As was reported earlier this week the question, How does Google determine my local ranking?, Google has updated its Google My Business help page with an additional pointer to how it ranks your business beyond relevance and distance… Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business from across the web. Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Basically, all of the everyday SEO practices that you use to improve your visibility, whether on-page or off, apply to local.
March 2016. Introducing Deeplinking from GA to AdWords. The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad. In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.
February 2016. The biggest news is of course, Google's decision to cease sidebar ads in Adwords. Now that Google has had the new layout of no side ads and 4 top ads (in highly competitive auctions) set up, how do you know if your account has been impacted? Looking at clicks and impression differences week-over-week is a good starting spot, but to get the full effect of where ads are showing comparable to where ads were showing previous to the change, you’ll have to dig deeper
January 2016. What Bing Ads Native Advertising Means For You? Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. According to Bing, “the MSN audience is more engaged” and “native ads can yield a click-through rate that is five to seven times higher compared to the average click-through rate for display ads.” Currently, Bing Native Ads are only available in Beta for US advertisers but should be rolling out to all advertisers soon.